The Wisdom of Place™
Storytelling for Regenerative Networks
Pioneering bioregional marketing that connects powerful narratives to the ecological landscapes that inspire them. We provide communication solutions for systems-change impact networks, strategically rooting our stories in the wisdom of places using our unique framework.
The Wisdom of Place™ Framework
Problem
Stories shape our understanding of the world, but modern narratives have lost their connection to place.
As a result, most stakeholders have become disconnected from the lands that sustain them, leading to environmental degradation and loss of cultural identity. The Wisdom of Place™ aims to bridge this gap by integrating storytelling with the ecological context, fostering a deeper appreciation for the interconnectedness of people and nature.
Disconnection
Modern storytelling has become detached from regional wisdom and ecological realities.
Over Saturation
Lack of coherence and a fight for short-term attention has deprived the communication landscape from delivering depth and meaning.
Limited Positive Impact
Regional storytellers face challenges in carrying meaningful messages and driving collaborative change.
This disconnect inspired us to develop The Wisdom of Place™ framework.
Solution
The Wisdom of Place™
Storytelling for Regenerative Networks
Place-Based Narratives
Bioregional marketing roots communication in the unique ecological context of a place, creating authentic connections between stakeholders and the landscapes they inhabit.
Community Connection
Our approach strengthens the relationship between organizations and their local communities, creating shared value through stories that honor place and stand out in the over saturated media landscape.
Ecological Intelligence
Empower local ecosystems to guide your network's communication strategies, enhancing alignment with natural patterns and processes for improved delivery of positive impact.
Our Founding Philosophy
Origins
Rooted in the ethos of Dear Wise Earth, The Wisdom of Place™ disrupts traditional corporate storytelling, intertwining nature-based narratives for a more compelling and connected marketing approach.
Mission
We've dedicated ourselves to amplifying the voices of the landscape through regenerative networks, bridging the gap between traditional marketing approaches and living systems thinking.
Growth
Our founding partners have backgrounds spanning ecological communication and regenerative design, developed our framework by mapping the intersection of natural systems and human narratives.
Our Framework
The Wisdom of Place™ framework explores through storytelling the intricate layers of the landscape, ecosystems, and bioregion by identifying and highlighting the human and non-human Heros across six dimensions:

Human Systems
We study how human communities integrate with and learn from the natural systems they're in.
Regional Systems
We observe broader bioregional patterns and connections
Ecosystems
We map the complex web of relationships between different life forms
Biological Systems
We learn from the emergence of biological systems and their interconnections
Hydro & Minerals Systems
We deepen on hydrological systems and mineral resources that enable life
Energy Dimensional Systems
We connect with those managing the foundational layer that deals with basic energetic flows
The Wisdom of Place™ framework is designed to work alone or in conjunction with other frameworks and processes such as Genius of Place™ by Biomimicry Institute, Power of Place™ by Jenny Anderson, Story of Place™ by Regenesis, Nature of Place™ by Project Positive, Aliveness of Place™ by Living Business House amongst others.

The Wisdom of Place™

In Four Chapters Through The Wisdom of Place™ framework, we harness the transformative power of storytelling to reconnect communities to their ecological and cultural roots, driving meaningful systemic change. Our structured four-step process ensures targeted, impactful, and sustainable storytelling interventions, carefully designed to engage stakeholders, enhance community resilience, and inspire ecological awareness and action.

Chapter 1: Network Discovery & Diagnosis

Preliminary Observations We identify unique storytelling needs through stakeholder engagement and network analysis. Discovery Calls Structured conversations reveal nuanced perspectives and organizational storytelling opportunities. Summary Report Our comprehensive documentation outlines the key insights and recommended storytelling interventions.

Chapter 2: Analysis & Design

After discovery comes the strategic planning of your Network's storytelling interventions. Life-Centeredness Scan We assess how well existing narratives align with ecological and cultural values. Gap Analysis We identify the areas requiring storytelling improvements and interventions. Storytelling Roadmap We create actionable plans to transform your network through place-based narratives.

Chapter 3: Activation of Flows

Digital Channels We create a state-of-the-art website to output the stories in multi media formats and start bridging communication gaps. Curated multimedia storytelling content Specialized narrative website Experiences & Engagement We co-design immersive Learning Journeys with local operators to bring stories to life. Community tourism experiences Interactive place-based narratives Content & Distribution We create a pipeline of strategic content across diverse platforms amplifying impact. Podcasts and newsletters Targeted social media content Stakeholder Activation We target precise audiences that drive systemic change. Comprehensive stakeholder mapping Messaging optimization strategies

Chapter 4: Activation of Structures

The final phase establishes the foundational resources that sustain community storytelling impact. Community Journalism Channels Enabling authentic local voices and perspectives. Media Libraries Creating collective archives of videos and images that capture place-based narratives. Digital Asset Management Implementing systems for organizing and distributing storytelling resources efficiently. Capacity Building Workshops Training community members in Wisdom of Place™ storytelling techniques and digital documentation.

Case Study
Alianza para la Seguridad Alimentaria
Activator of: Baja California Sur
In 2022 Alianza para la Seguridad Alimentaria activated The Wisdom of Place™ in Baja California Sur. By listening to the landscape and its guardians within ASA's organizational ecosystem, we identified and developed key Life-centered information flows that became powerful tools to support ASA's systemic goals and communications efforts. We topped it up with brand re-design and this gave birth to
*Currently under re-design for for relaunch.
What a The Wisdom of Place™ Looks Like in Practice
The Wisdom of Place™ transforms how organizations connect with their bioregional identities through immersive storytelling practices and ecological frameworks.
Website of WOP x Bioregion
A dynamic website constantly evolving with timeless content at its core.
Fed Through Local Capacity Building Workshops
Empowering local storytellers (loca media, wisdom keepers, historians, content creators) to create captivating narratives that enhance your bioregion's Wisdom of Place website.
We Navigate Your Local Stakeholder Network
From giants finance groups to tiny natural beings, each individual brings unique insights, stories, and contributions to our exploration of the landscape.
Bridging Science and Traditional Wisdom
Our multidisciplinary team includes biomimicry experts, geologists, historians, and a wide variety of scientists and technologists, collaborating with wisdom keepers and indigenous communities to uncover innovative solutions.
The Wisdom of Place™ Workshops for Storytellers
We Localise our Workshop
Local attendants immersive themselves in bioregional storytelling sessions held in diverse ecosystems.
Partner With Us
Onboarded storytellers engage with our team to develop your organization's bioregional narrative strategically.
Get Certified
Those who complete our training program and act as active contributors become The Wisdom of Place™ Certified Bioregional Communication Practitioner.
Together We'll Grow A Life-Centered Creators Network
We envision a network of hyper-localised regenerative communicators in our global community of practice.
Pricing
Activating Partners
per activation project
$24,900 usd
for Network Organizations, Regen Funds, Multi-stakeholder Orgs.
Activators play a crucial role in initiating The Wisdom of Place™ in their bioregion by serving as pioneers who understand the importance of life-centered storytelling and systems change.
Everything Sponsors get plus:
  • Enhanced System Change Impact: The Wisdom of Place™ helps Activators create life-centered information flows that can redirect financial resources towards promoting systemic change in their Bioregion.
  • Stronger Storytelling: The Wisdom of Place™ framework provides Activators with a cohesive narrative structure to better communicate their mission and vision to stakeholders.
  • Expanded Network: Through The Wisdom of Place™, Activators can connect local stakeholders and community leaders with donors worldwide to create a healthier future for the ecosystems and communities.
  • Better Fundraising Capabilities: The Wisdom of Place™ helps Activators articulate their impact more effectively to potential donors, with a goal of increasing financial resources by 15% through life-centered storytelling.
  • Community Engagement: The Wisdom of Place™ enables Activators to strengthen their relationships with stakeholders through various communication channels including podcasts, newsletters, and social media, fostering deeper engagement and commitment.
See the Wisdom of Place™
Once Activated we Invite
Enhancing Sponsors
x Year
$8,900 usd
for Local Enterprises
Everything members get plus:
  • Full access to hyper-localized The Wisdom of Place™ workshops
  • Quarterly strategy sessions
  • Stakeholders highlighted
  • A Wisdom of Place marketing toolkit.
Members
x Month
$9 usd
for Individuals, S&M Businesses
Entry-level access to our community and resources:
  • Includes monthly listings
  • Digital resource library
  • Access to network directory & members area
  • ⁠Members wanting to belong to the Wisdom of Place community and implementing on their own.
  • Listed on The Wisdom Of Place™ and detectable on the AI Agent trained on data.
Each package offers unique pathways to integrate bioregional wisdom into your communication strategy. Choose the level that aligns with your regenerative journey.
Our Team
Rainbow Nelson
Founding Director
Originally hailing from the UK, Rainbow Blue Nelson first landed in Colombia in search of Tintinesque adventures in 1996. Subsequent forays from his Caribbean base in Cartagena have thrown up a book about Pablo Escobar, and the Wallpaper* City Guides for Santiago, Brasilia, Bogota and Miami. Currently completing a second book about Colombia whilst re-wilding 50 hectares of tropical rainforest on the country's Caribbean coast, he’s interviewed some of South America's most influential figures in art, design and architecture for Wallpaper* and other international publications.
Dear Wise Earth
Co-Founding Organization
Dear Wise Earth is an organization dedicated to fostering Earth-centered solutions and governance by integrating the wisdom of nature, science, and traditional indigenous knowledge. Its mission is to support the transition of human systems towards life-supporting planetary systems, emphasizing regeneration and sustainability. By leveraging biomimicry and indigenous wisdom, Dear Wise Earth aims to empower communities and visionary leaders to create initiatives aligned with planetary health and ecological balance
Institutional Partners
By partnering with private entities, NGOs, and government institutions, we leverage their on-the-ground experience to enrich every project with decades of concrete data and invaluable soft skills.
Local Wisdom Keepers
Empowering Local Wisdom Keepers, we seek their consent and attentively heed their insights, integrating their diverse perspectives and deep-rooted knowledge into the heart of the network, fostering novel ways of perceiving and connecting with the landscape.
Local Connectors
We work with local connectors to build capacity bridges between The Wisdom of Place™ and local storytellers. They facilitate authentic relationships rooted in shared bioregional values.
Future Goals
The Wisdom of Place™ aims to expand our bioregional storytelling network globally while deepening local impact.
Global Reach
Initiate The Wisdom of Place™ networks in 10 bioregions across the Americas.
Regenerative Impact
Measure and track tangible ecological restoration benefiting through The Wisdom of Place™ storytelling and capacity building projects.
Community Growth
Certify the first 100 Bioregional Communication Practitioners by 2027.
Indigenous Partnerships
Develop collaborative models honoring traditional ecological knowledge.
Contact Us
Ready to discover the unique story of your place? Reach out to begin your regenerative journey with The Wisdom of Place™.
Let's collaborate to honor and amplify the wisdom that surrounds us all.
THE WISDOM OF PLACE™ is a trademark of Dear Wise Earth Inc. Filed in September 28 (2023) - All Right Reserved by Dear Wise Earth Inc - 2025